2015 NRJ Music Awards, is the NRJ Music Awards 17th edition, taking place November the 7th of 2015, and broadcasted live from the Palais des Festivals de Cannes on TF1 with Nikos Aliagas.

How can we fit over 1 million Tweets in a social room in less than 24h ?

After the success of the #BlueRoom Tweets odometers setup for Twitter France and Twitter Italy, Twitter asked to Vigiglobe to animate its dedicated social room, especially delocalized to Cannes for the 2015 NRJ Music Awards night.

Absorbing the flood of tweets was part of the challenge; Over 1 Million were generated over a very short time span:

In Real-time

And offering the capability to select qualified content to interact with the guests during the live event (like Justin Bieber, ….) over comments from the Twitterers:

Hence, Vigiglobe created custom Social Widgets to display the NMA social activities in real-time, second by second:
An animated odometer


The most mentioned hashtag cloud


The pulse showing the Twitter intense activity


The most shared media wall