The 20th anniversary of the 4L Trophy Raid has gathered 1.450 Renault 4L cars from the 16th to the 26th February 2017 ! A record !
Nearly 3.000 young students and former pilots participated to this unique experience.
Adventurers from 18 to 48 years old, 10 nationalities, motivated by the same passion for action, sharing and solidarity. http://edition2017.4ltrophy.com
French media L’Etudiant used Vigiglobe, expert in real-time Social Media Analytics, to display on its website the “4L Trophy” live reactions on social media, on a page sponsored by « Dolce Gusto », the official partner of the event:
In order to provide a unique experience, L’Etudiant choose Vigiglobe to generate innovative content from social media, thanks to the real-time analysis of the messages shared on social media. This content was then displayed on a dedicated page, with 4 social widgets :
- Counter of Tweets
- Top Tweets message feed
The publisher and the sponsor managed to get a real-time feedback from social media about this event, during the whole duration of the race: