blueroom KevAdams Gad ElmalehTwitter BlueRoom: The launch of the #BlueRoom concept by Twitter in France was one of the highlights of this autumn 2015.

This innovative Q&A format aims at connecting celebrities with their fans through the Twitter platform. Thanks to a specific call to action, Twitterers are asked to post their questions live on Twitter using a specific hashtag ! The invited Celebrity then selects some tweets and answers them back with a video in real-time. This demonstrates once again the power and the differentiating factor of Twitter for live broacast and engagement.

For these events, Vigiglobe provides Twitter BlueRoom with the integration of different widgets and measures in real-time the conversations around the celebrity and the #BlueRoom event.

To the delight of all: celebrities, fans … and Twitter!

To date, several major artists and businessmen (both French and international) have had a good time in the #BlueRoom such as David Guetta, Matt Pokora, Patrick Bruel, Stéphane Richard (CEO of Orange), Kev Adams and engaged with Twittos.

Based on the success of the French #Blueroom, Twitter Italy has also adopted the concept !

More info shared by Justine Ryst of Twitter France.

Twitter BlueRoom: Live illustrations of  Super Stars enthusiasm in front of our displays